AI-Powered Sphere of Influence: The Future of Real Estate Marketing

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This episode explores how artificial intelligence (AI) is transforming Sphere of Influence (SOI) marketing in real estate. SOI marketing is the practice of building relationships with people you know to generate leads and referrals. It's the most important lead source for real estate agents, with some estimates suggesting it accounts for 64-80% of business.

Traditionally, SOI marketing has been time-consuming, involving tasks like making phone calls, sending emails, and attending events. However, AI is changing the game by automating many of these tasks, making it easier and more efficient to nurture relationships and stay top-of-mind with your SOI.

Key discussion points include:

• What is SOI marketing and why is it so important? 
• How can AI be used to automate and enhance SOI marketing?
• Real-world examples of AI-powered SOI marketing tools and strategies. 
• Challenges and concerns associated with AI in SOI marketing, such as ethical considerations and data privacy. 
• Actionable takeaways for real estate agents looking to leverage AI in their SOI marketing. 

This episode is for you if:

• You're a real estate agent looking to boost your lead generation and referrals.
• You're interested in learning about the latest AI tools and technologies for real estate marketing.
• You want to stay ahead of the curve in the ever-evolving world of real estate.