Deep Maketers - AI In Marketing

Unlocking Outreach Power: How Data Transforms Email and Phone Campaigns

Join Levi and Jeane on the Deep Marketers Podcast as they explore the transformative power of data in outreach. Discover how leveraging data can revolutionize your email and phone campaigns, leading to increased engagement and conversions. They'll cover key challenges, actionable takeaways, and real-world examples to empower your outreach strategy.
 
#DataDrivenOutreach #EmailMarketing #PhoneCampaigns #MarketingAutomation #Personalization #AIinMarketing #SalesOptimization #DataAnalytics #CustomerEngagement #Podcast #DeepMarketers

Data Enrichment: The AI-Powered Secret to Marketing Success

Unlock the potential of data enrichment and AI with Levi and Jeane. This episode explores how enriching your data with valuable context can revolutionize your marketing strategies, leading to hyper-personalized campaigns and improved ROI. Discover tools like ALT and Phona, which leverage AI and data enrichment to redefine email marketing and voice communication. Learn about the challenges of data enrichment and walk away with practical tips to implement in your own marketing efforts.#DataEnrichment #AIinMarketing #MarketingAutomation #PersonalizedMarketing #AI #DataIntegrity #DataStrategy #DigitalMarketing #Podcast #TechMarketing #DataScience #MachineLearning

AI to the Rescue: Closing the Data Management Skills Gap

Data is king, but what happens when the kingdom lacks skilled data managers? This episode explores the growing data management skills gap, the challenges it poses, and how AI can help bridge the divide. Join Levi and Jeane as they break down best practices, discuss emerging technologies, and offer actionable takeaways for marketers navigating the data-driven landscape.

Data Management: The Unsung Hero of AI Success

Are you excited about AI but struggling to see real results? The secret weapon to unlocking AI's true potential lies in solid data management. In this episode of The Deep Marketers Podcast, join your hosts Levi Zimmerman and Jeane Barrymore as they explore the crucial link between effective data management and AI success.
Discover the seven essential components that form the bedrock of any robust data management tech stack, from sourcing and ingestion to analytics and orchestration. Levi and Jeane break down complex concepts into easy-to-understand language, offering real-world examples of industry leaders like Netflix and Airbnb who have mastered the art of data management to fuel their AI initiatives.
But it's not all smooth sailing! This episode also addresses the challenges and concerns that plague many organizations when it comes to data management. Levi and Jeane tackle issues like data silos, fragmented information, and maintaining data accuracy – the hidden roadblocks that can sabotage even the most promising AI projects.
Get ready for actionable takeaways! Whether you're a seasoned marketer or just beginning to explore the power of AI, this episode is packed with practical tips and strategies for enhancing your AI initiatives through data management best practices. Learn the importance of data quality, integration, and governance, and walk away with a clear roadmap for transforming your data into a strategic asset.
Tune in now and discover how to make your data work for you!

AI-Driven Marketing Maturity: Unlocking Value in 2024

AI is rapidly changing the marketing landscape. On this episode of Deep Marketers, Levi and Jeane explore the four key practices driving AI-powered marketing maturity in 2024. Discover actionable takeaways to advance your brand's maturity level, from nascent to multi-moment.
Key Discussion Points:
The four disruptors impacting marketing today: AI, Generative AI, cloud architecture, consumer data economies and omnichannel engagement. 
Why average marketing maturity has actually declined, and what that means for your brand. 
The 19 essential capabilities for AI-driven marketing, categorized into foundational, new table stakes, and elevated capabilities. 
Deep dive into the four maturity levels: nascent, emerging, connected, and multi-moment. 
Strategic decision making: linking marketing performance to outcomes through online and offline execution. 
Fostering integrated teams: building AI and GenAI specialist skill sets through partners or insourcing. 
Ensuring data actionability: moving from mass data collection to purpose-driven data enrichment and activation. 
Prioritizing smart execution: focusing on select use cases that drive business impact with AI and GenAI. 
Roadmaps for nascent, emerging, and connected brands to reach the next level of marketing maturity. 

Diving Deep Into AI Influencers: Do They Work?

AI influencers are transforming the world of marketing, blurring the lines between reality and the digital realm. These computer-generated personas, powered by advanced CGI and artificial intelligence, are more than just pretty faces – they're commanding millions of followers, securing lucrative brand deals and even sparking debate about authenticity and ethical representation.
This episode will explore the rise of AI influencers, examining their impact on both brands and marketers. Learn how these virtual personalities are created and how they operate on social media platforms. Discover the potential benefits, including cost-effectiveness, creative control and scalability, which are attractive for brands looking to reach global audiences. However, the episode will also address the potential drawbacks of using AI influencers, including a lack of genuine human experience, difficulty in fostering consumer trust and the ethical considerations surrounding diversity and representation.
 
Join the conversation as we examine both sides of this rapidly evolving phenomenon and ultimately answer the question: are AI influencers the future of marketing or a digital illusion?

AI Influencers: Marketing Magic or Digital Deception?

Are AI influencers the future of marketing or a fad that will fade away? In this episode, Levi and Jeane discuss the rise of AI influencers, exploring both the opportunities and the challenges they present. 
The Pros: AI influencers offer brands unprecedented control over messaging, 24/7 availability, and cost savings. They can also be easily adapted to different markets and audiences. 
The Cons: Some consumers find AI influencers lacking in authenticity and emotional depth. Ethical concerns around transparency and potential for manipulation also exist.
Real-World Examples: The episode will highlight examples of both successful and unsuccessful AI influencer campaigns, like the Burger King's "Million Dollar Whopper" campaign that leveraged influencers to promote an AI-powered website. 
Actionable Insights: Levi and Jeane will offer practical advice for marketers considering using AI influencers in their campaigns, emphasizing the importance of balancing automation with authenticity.

Influencer Marketing in the Metaverse: Navigating the Future of Digital Influence

In this episode of Deep Marketers, Levi and Jeane discuss the evolving landscape of influencer marketing in the metaverse. Examining both the opportunities and challenges, they explore how brands are leveraging CGI influencers, virtual worlds, and NFTs to engage consumers in new and exciting ways.